When I was in Cali last week this was a new skin discovery I made, thanks to my friend Judita. After an awesome lunch at Native Foods in Costa Mesa, we wandered into a store across the way. I was taken aback at first with the $30 price tag, but then I realized that each container lasts for a couple months if not more. So you more then get your money's worth. Alittle bit goes along way. My face loved this cream, It gave me a nice dewey glow. It's all natural and all purpose. Can't find it in a store near you? No worries, If you order it through Amazon, you get free shipping.